The Beat generation writers brought the experience of freedom and adventure to wide audiences.
People began to travel solely to meet other wanders ‘on the path’ and to connect with themselves and other people. All throughout the sixties, the development of artistic expression led to the creation of dress in the style of Summer of Love clothing, as well as new hobbies and activities. The 60s was a turbulent time for people who were interested in self-expression, creativity, joy, and unconditional love. The ritual, recreational, and habitual use of psychedelic drugs became rampant and people began using these tools to reach different states of consciousness on a regular basis. Summer of Love lyrics written to Summer of Love songs were sung by people wearing Summer of Love clothing while marching in a Summer of Love parade. New types of music, new styles of art, and even new methods of communication emerged from this experience. People wanted to connect with one another, shed the previous generation’s rigid values, and put forth a future that allowed people to enjoy the world around them.ĭespite not focusing on promotion or media, the folks who were behind the Summer of Love managed to create a movement that nonetheless penetrated even the furthest reaches of American society. The power and allure of the Summer of Love washed over the entire United States, promoting ideals of glamor, love, unity, and Utopianism.
San Francisco was one of the most central places to the Hippie movement, and 1967 was pretty much when the entire movement was at its peak. The Summer of Love is a term used to try and describe the feeling and sensation of being present in San Francisco in 1967.
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